Article 50 AI disclosure wording examples

Direct interaction with an AI system

A concise pattern is: ‘You are interacting with an AI system. [Explain its role]. [Explain how to reach a person or challenge the outcome where relevant].’ Present it no later than the first interaction unless the AI nature is obvious to a reasonably well-informed person.

Synthetic or manipulated content

A visible pattern is: ‘This [image/audio/video/text] was generated or materially altered using AI.’ The implementation may also require machine-readable marking. The precise duty, exception and responsible operator depend on the output and publication context.

Deepfake or public-interest text

State clearly that content has been artificially generated or manipulated. Artistic, satirical, creative and editorial contexts have specific qualifications, so preserve the reasoning and obtain review where the presentation could mislead.

Evidence checklist

Retain the trigger analysis, final wording, placement, timing, screenshots, accessibility review, machine-readable marking, approver, release version and monitoring result.

• Test on every relevant channel
• Keep the disclosure close to the interaction or content
• Use language the intended audience can understand
• Reassess when format, audience or model changes