Article 50 AI disclosure wording examples

Direct interaction with an AI system

A concise pattern is: ‘You are interacting with an AI system. [Explain its role]. [Explain how to reach a person or challenge the outcome where relevant].’ Present it no later than the first interaction unless the AI nature is obvious to a reasonably well-informed person.

Synthetic or manipulated content

A visible pattern is: ‘This [image/audio/video/text] was generated or materially altered using AI.’ The implementation may also require machine-readable marking. The precise duty, exception and responsible operator depend on the output and publication context.

Deepfake or public-interest text

State clearly that content has been artificially generated or manipulated. Artistic, satirical, creative and editorial contexts have specific qualifications, so preserve the reasoning and obtain review where the presentation could mislead.

Evidence checklist

Retain the trigger analysis, final wording, placement, timing, screenshots, accessibility review, machine-readable marking, approver, release version and monitoring result.

• Test on every relevant channel
• Keep the disclosure close to the interaction or content
• Use language the intended audience can understand
• Reassess when format, audience or model changes

In this scenario: a customer-support chat

A starting point for a direct AI interaction is: ‘You are chatting with an AI assistant. It can make mistakes. To speak to our support team, choose Contact a person.’ Use that wording only if the described handover actually exists. Test placement before the conversation begins, keyboard and screen-reader access, narrow screens and translations. Do not hide the notice in the footer or imply every answer has been checked by a human.

In this scenario: a generated illustration

Where disclosure of generated or manipulated content is appropriate, a starting point might be: ‘This illustration was generated using AI; it is not a photograph of an actual event.’ This describes that example, not a universal Article 50 notice. Identify the actual content category and applicable duties before choosing wording. A visible label does not replace any separate technical marking requirement.

Disclosure implementation record

Complete one record for each interaction or content type. These examples are drafting aids, not legally approved wording for every context.

No email or account required. Includes response, evidence, owner, review and follow-up columns for your team. This is a working aid, not an official form or proof of compliance.

On smaller screens, scroll the table horizontally or download the worksheet.